About us
20 years ago, two founders in Karlsruhe started a success story that continues to inspire millions of people all over Europe: Shirtinator is celebrating its 20th anniversary. Since 2005, the brand has stood for custom textile printing and personalized photo gifts — making memories, creativity, and personal messages wearable.
From Munich roots to a European brand
Founded in Munich, Shirtinator quickly became a strong name in the German market. Today, the company is active in many European countries — including Slovakia, Czech Republic, United Kingdom, France, Belgium, Austria, Spain, Ireland and Switzerland. With millions of products delivered, Shirtinator is one of the leading online platforms for personalized textiles and photo gifts.
Mission: Making creativity wearable
Shirtinator makes it easy for customers to bring their own designs and ideas to life — from personal gifts to professional business solutions. The company relies on state-of-the-art printing technologies such as flex and flock printing, direct-to-garment (DTG), sublimation, screen printing, digital transfer (DTF), and embroidery. Large-scale orders for business clients are also handled individually.
Sustainability and responsibility
Alongside premium quality and fast delivery, sustainability is a major focus. The product range is continuously expanded with eco-friendly and fairly produced items, actively contributing to climate protection.
Milestones of a success story
2005 – Foundation of Shirtinator AG in Karlsruhe
2005 – Launch of www.shirtinator.de
2010 – Acquisition by Mountain Alliance AG
2019 – Florian Stadler becomes CEO
2020 – Introduction of B2B and expansion to Switzerland
2022 – Expansion to Spain & Ireland
2025 – Launch of the Shirtinator App for iOS & Android
A strong team for strong ideas
Today, Shirtinator is driven by 25 dedicated employees who work every day to deliver a unique product experience to millions of customers. As part of the publicly listed Mountain Alliance AG, the company benefits from a strong network that continuously drives innovation and service quality.
Anniversary and outlook
“20 years of Shirtinator is not just a reason to celebrate, but also an incentive for the future,” says CEO Florian Stadler. “We will continue to evolve our platform, enter new markets, and produce even more sustainably — so that our customers’ creative ideas can come to life for the next 20 years as well.”