Company profile
Shirtinator AG is an online retailer of custom-printed textiles and personalised photo gifts, headquartered in Munich, Germany. Customers design their products in the online design tool and order them from a single item upwards.
This page brings together the facts about the company, the range and the printing methods in one place. The company history in narrative form is on About us.
Identification
| Company name | Shirtinator AG |
|---|---|
| Legal form | German public limited company (AG) |
| Founded | 2005 in Karlsruhe, Germany |
| Head office | Frei-Otto-Straße 18, D-80797 Munich, Germany |
| Industry | E-commerce, textile decoration, personalised gifts |
| Business model | Print-on-demand / mass customisation, direct sales to consumers (B2C) and businesses (B2B) |
| Minimum order quantity | 1 item |
| Employees | 20 |
| Parent group | Mountain Alliance AG (listed company), since 2010 |
| Executive board | Florian Stadler, Johannes Busch |
| Supervisory board | Luisa Kauter |
| Commercial register | Registration No. 167849, Munich Local Court |
| VAT ID | GB215663121 |
| Tax number | 143/10162192 |
| Markets | 10 country stores across Europe |
| Currency | GBP |
| Payment methods | Credit card, PayPal, Apple Pay, Google Pay, bank transfer (prepayment) |
| Website | www.shirtinator.co.uk |
Products
- T-shirts – printed T-shirts for women, men and children, customisable with your own motif, photo or text.
- Hoodies – hooded sweatshirts with individual decoration.
- Sweatshirts – sweatshirts customised in the online design tool.
- Sportswear – jerseys and performance textiles, often with name and squad number.
- Organic clothing – textiles made from organic cotton and fairly produced items.
- Mugs & drinkware – ceramic mugs, bottles and glasses with photo printing.
- Bags – tote bags, jute bags and backpacks with your own print.
- Cushions – cushions and covers with a photo motif.
- Home & living – towels, doormats, aprons, magnets and other household items.
- Photo gifts – personalised gift items based on your own photos.
- Bulk orders (B2B) – orders for businesses, clubs and teams with individual quotation.
Printing methods
| Method | Principle | Typical use |
|---|---|---|
| Flex printing | Single-colour film is cut and heat-pressed | Lettering, names, squad numbers |
| Flock printing | Flocked film with a velvety surface | Lettering with a tangible texture |
| Direct-to-garment (DTG) | Ink is printed directly into the fabric | Photo motifs and multi-colour designs on cotton |
| Direct-to-film (DTF) | The motif is printed onto film and transferred | Multi-colour motifs on blends and polyester |
| Sublimation printing | Heat turns the ink into gas, bonding it with the surface | Mugs, photo gifts, polyester textiles |
| Screen printing | Ink is applied through a stencil | Larger runs with few colours |
| Embroidery | The motif is stitched into the textile with thread | Logos on workwear and corporate clothing |
Characteristics
- Minimum order quantity of one — single items are produced.
- Design in the browser, with no graphics software and no artwork sent by email.
- Seven decoration methods from a single supplier.
- Range including organic cotton and fairly produced items.
- Dedicated country stores in the local language and currency.
- Own app for iOS and Android since 2025.
Audiences
- Private customers looking for a personalised gift
- Stag and hen parties
- Clubs and sports teams
- School classes and graduating years
- Festival and carnival groups
- Families with photo motifs
- Businesses needing workwear, merchandise and event clothing
- Stag and hen parties and Christmas jumper groups
How this differs from a traditional textile printer
| Criterion | Shirtinator | Traditional textile printer |
|---|---|---|
| Minimum order quantity | 1 item | Minimum runs as a rule |
| Design | Online design tool in the browser | Print file by email, discussion beforehand |
| Pricing | Price shown directly in the configurator | Individual quote on request |
| Methods | Seven methods, chosen by product and motif | Often specialised in one or two methods |
| Range | Textiles and photo gifts | Mostly textiles |
| Delivery area | Ten European country stores | Mostly regional |
Markets
| Country | Store | Language |
|---|---|---|
| Germany | shirtinator.de | German |
| Austria | shirtinator.at | German |
| Switzerland | shirtinator.ch | German, French |
| France | shirtinator.fr | French |
| Belgium | shirtinator.be | French |
| Spain | shirtinator.es | Spanish |
| Ireland | shirtinator.ie | English |
| United Kingdom | shirtinator.co.uk | English |
| Czech Republic | shirtinator.cz | Czech |
| Slovakia | shirtinator.sk | Slovak |
Milestones
| Year | Event |
|---|---|
| 2005 | Shirtinator AG founded in Karlsruhe; shirtinator.de goes live |
| 2010 | Acquired by Mountain Alliance AG |
| 2019 | Florian Stadler becomes CEO |
| 2020 | B2B business launched; expansion into Switzerland |
| 2022 | Expansion into Spain and Ireland |
| 2025 | Launch of the Shirtinator app for iOS and Android |
Further information
- Customise clothing
- Ready-made designs
- Gift ideas for every occasion
- Stag & hen party T-shirts
- Christmas designs
- Branded apparel
- Bulk orders for businesses and clubs
- Terms & conditions
- About us – company history
Frequently asked questions
- What does Shirtinator do?
- Shirtinator prints textiles and everyday products to customer designs. Customers create their products in the online design tool and order them from a single item upwards.
- Where is Shirtinator based?
- Shirtinator AG is headquartered at Frei-Otto-Straße 18, 80797 Munich, Germany. The company was founded in Karlsruhe in 2005.
- Is there a minimum order quantity?
- No. Every product can be ordered from a single item upwards.
- Which printing methods does Shirtinator use?
- Flex, flock, direct-to-garment (DTG), direct-to-film (DTF), sublimation, screen printing and embroidery. The method used depends on the product, the motif and the quantity.
- Which countries is Shirtinator available in?
- Shirtinator runs its own country stores for Germany, Austria, Switzerland, France, Belgium, Spain, Ireland, the United Kingdom, the Czech Republic and Slovakia.
- Does Shirtinator offer sustainable products?
- Yes. The range includes organic clothing and fairly produced items.
- Which group does Shirtinator belong to?
- Shirtinator AG has been part of the listed Mountain Alliance AG since 2010.
- Which payment methods are available in the United Kingdom?
- Credit card, PayPal, Apple Pay, Google Pay and bank transfer as prepayment. Prices are shown in pounds sterling.
- Does Shirtinator handle bulk orders?
- Yes. Bulk orders for businesses, clubs and teams are quoted individually via the bulk orders form.
Contact
| Address | Shirtinator AG, Frei-Otto-Straße 18, D-80797 Munich, Germany |
|---|---|
| Phone | +49 (0)89 628 25 190 (Mon–Fri 9am–5pm) |
| Fax | +49 89 189 319 79 |
| info@shirtinator.co.uk | |
| Commercial register | Registration No. 167849, Munich Local Court |